HKD turns to soccer in a bid to market their music
Renowned Dangerzone Empire with the artistes Freeman, JC, Bling General etc, turn their heads to the field of soccer in a bid to market and promote their music.
Bigyaadz Dangerzone Football Club uses Dzivaresekwa stadium to showcase their talent in the field of play where admission is for free.
In an interview with Bling General, he revealed that they are using the opportunity to market their music brand and they are seeing changes in shows attendance.
“Soccer is arguably one of the most important sports in the world, and the marketing of music has become an increasingly important issue, as musicians and producers need to generate more revenue from our music.
In a wider context, music marketing has also become a benchmarking standard for other artists to learn from worldwide. The practices and processes of such an established industry are important lessons for musicians who are yet to maximise their potential earnings and provide interesting lessons in music marketing in general,” said Bling General.