Kirsty Coventry: The music industry is going down the drain cries artists

Kirsty Coventry: The music industry is going down the drain cries artists
Kirsty Coventry

The newly appointed Minister of Youth, Sport, Arts and Recreation in the Cabinet of Zimbabwe, Kirsty Coventry has a pivotal role to play in the arts segment which has fallen apart over the years. The honourable minister has a mammoth task of reviving an industry which has seen talent going down the drain.

DJ Stavo once said he lost his passion for music after 15 years in the game after realizing that the music industry in Zimbabwe is not being taken seriously. A disheartened DJ Stavo, posting on his Facebook page, said he understood why most artists were leaving the country for greener pastures as they are failing to “eat” off their craft here.

People should pay for their music the way they pay for gas or electricity. More people are consuming music today than ever before, yet very few of them are paying for it. The music recording industry blames file sharing for a downturn in CD sales and, with the publishing companies, has tried its best to mitigate this behaviour out of existence, rather than try to monetize the conduct of music funds.
These efforts are fingers in a dyke that is about to burst. Digital media are interactive, and people want music that they can burn to CDs, share and use as they wish. The music industry should instead look at turning this consumer phenomenon into a steady stream of cash.

The industry ought to establish a music utility approach to the distribution and marketing of interactive digital music, modelled after the water, gas and electricity utility systems. It should be done voluntarily to work best for all parties.