Make way for the new Hip-hop influencers- Diego Tryno on an anti-graft note
Over the years Hip-hop music has been associated with the promotion of violent and deviant behaviour. Spreading vulgar and misogynistic lyrics, littered with sexist views. However, the new wave of Hip-hop has been taking strides to erase this archaic view of what Hip-hop/Rap music is all about, bringing in an era of positive influencers.
Urban Contemporary and Hip-hop musician, Diego Tinotenda (Diego Tryno) Chikombeka, is one local rapper who has grasped this positivity wave and in his new music video ‘Sungai’ complements efforts to fight corruption.
The collaborative track with DJ Monte, was shot by Bigbass Entertainment and produced by media empire Danford Mukasi.
The video which is already enjoying reviews on YouTube resonates well with the lyrical content as it features some shots portraying criminals (cartels) that people thought were untouchable but in the end they were eventually apprehended by the police.
In an interview, Diego said he was excited about his latest video which tackles criminal activities that transpire in the society every day.
“Well my songs are inspired by what I see happening in the society daily and on this particular video I was trying to convey the message that nobody is above the law. I am humbled by the way fans have received the new video,” he said.
While hip hop is often mistakenly associated with the promotion of social ills that include abuse of drugs, the youngster’s track carries a positive message.
The genre is usually known for bling and boasting but in this particular case, Diego is using music to appeal to other youth of his generation to desist from corruption and abuse of drugs.
The 21 year old locally has worked with the likes of Tatenda Mahachi and Gift Amuli and other regional and international artistes that include Tatz Mula,Proxy Cee(Botswana),Hell Baby, DJ Francisco (United States of America) and Louise Band (United Kingdom).
In his journey of music he has bagged several awards. He won the best new comer at Zambezi Music Awards (ZAMA) in 2014 for his song “Diego Go” and best collaboration at Yorona FM in 2015.