OyOsMusic is the perfect remedy to digital music piracy
The increasing pervasiveness of the internet, broadband connections and the emergence of digital compression technologies have dramatically changed the face of digital music piracy. Digitally compressed music files are essentially a perfect public economic good, and illegal copying of these files has increasingly become rampant.
Acknowledging the reality of piracy of music on the internet, the music industry through OyOsMusic a digital online store which sells music for Zimbabwean artists is taking tentative steps to modify existing business models to incorporate peer-to-peer music sharing and other technological advances that will benefit the artist.
OyOsMusic also looks at critical issues in digital audio piracy that is the development of a behavioural change for digital piracy activity. If music publishers have insight into the behavioural dynamics of audio pirates it may lead to more effective educational and legal campaigns to educate users about copyright laws and inspire attitudinal changes about appropriate copying behaviour.